About this release. This covers business
categories, products and services, the business description and rankings for the
Wellington and Christchurch profiles. Four further sections, business location and
service areas, contact information, reviews, and images, are still in preparation
and will follow separately.
Prepared by
Fabric Digital
Report
September 2026
Section 01
Business Categories
I noticed a double up / glitch in the dashboard (all profiles). The main category Building Inspector appears twice in the dropdown.
On some profiles, for example Christchurch this is displayed as Home Inspector on the search result.
This is most likely just Google showing different wording for different regions, and the double up is a glitch while both are tied to the same logic in the back-end. However, I would suggest selecting Building Inspector once again as a second category (Home Inspector is not an option). Try this on one profile first to see what happens (might take a few days)
Other secondary categories to add:
Commercial Property Inspector
Asbestos Testing Service
Section 02
Products & Services
Listing products and/or services is a great way to rank for specific keywords. A great range of services has been added, along with custom descriptions. However, there are a few double ups, for example pre purchase building inspection and pre purchase building report, the latter being more suitable to list a product (some products have already been listed and can be deleted from services).
It is also best to list services under the most appropriate category, for example commercial building inspection under the category commercial property inspector.
The Christchurch profile has 26 services listed, that’s far too many. A number around 15 is generally recommended which aligns with your competitors, who list 10-20 services.
We recommend moving all the reports from services to products. Building report has already been added as a product, meaning it can be deleted from services.
We also noted some keyword manipulation, adding the location. This is not necessary as the search intent will be tied to the business location. This may actually have a negative impact, and to users it looks spammy. We recommend removing location names from products / services on all profiles.
Following products / services should be added:
Asbestos Testing (if applicable)
Meth Testing
Drug Contamination Testing
Renovation Inspection / Report
Alteration Inspection / Report
Section 03
Description
The business description is a great way to provide a quick overview about your company and the services you offer. Since the description does NOT impact rankings, there’s no need to include every single service, these can be listed under services.
The formatting is limited too. For example, the description field doesn’t take line breaks or bullet points. Your description has a list of services defined in the dashboard but this looks different on the live listing / see below.
We recommend following description (or similar):
Alert Building Inspections delivers professional building inspections throughout Wellington, giving home buyers, sellers, and property investors the confidence to make informed decisions. We are BCITO Trade Qualified Inspectors and our reports are accepted by all banks. We offer full professional indemnity insurance and a fast 24-48 Hour Turnaround. Our comprehensive reports are clear, practical, and highlight structural concerns, maintenance issues, and defects to help you understand the property's condition, with reports starting from $299.
Dashboard vs. live view.
Section 04
Rankings
The ranking of a Google Business Profile is determined by a range of factors and the majority has been covered in this report. i.e. listed business name, registered address (even if not shown), categories, products & services, etc.
However, there are a lot of things going on in the background such as the profile history, address changes, who submits edits and more.
As outlined throughout this report, your profiles are generally well optimised, in some cases over-optimised which can raise flags.
The Auckland and Wellington profiles seem to be ranking well in the map results, in sync with the respective websites in organic rankings.
Christchurch however is different: while the website ranks well, the Google Business Profile does not, despite being well optimised and the address being close enough to the city centre (some well ranking competitors are further away).
To further understand this, it would be good to know the history of the profile, has it ever been moved, i.e. address changed. Has it ranked better in local results in the past? If so, when did it change and what has happened around that time?
